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“Veteran Montreal writer Kucharsky’s insightful look at how the funeral home industry is trying to make death a user-friendly experience is an enjoyable and efficiently written piece. He covers all the bases of a subject matter that most people would rather not discuss – which would explain why the topic receives so little media attention. From start to finish, he spices his story with a clever and breezy style, with quotes from leaders in the industry, interesting facts and even a closing reference to HBO’s Six Feet Under television series.”<\/span> <\/p>\n “…Your writing is of such high quality that you’re an unusually tough writer to cut without losing real substance. You don’t leave any flab to make it easy to tighten your stuff…In the case of most writers, having to make little nips and tucks to the copy actually improves it, because it gets rid of a slight degree (or, in some cases, an unfortunate degree) of flabbiness. But\u00a0– and this is a real compliment to the quality of the writing you do for us\u00a0– your copy has about as much flab as Michael Jordan does.”<\/span> <\/p>\n
\nJudges’ comments on award-winning feature that won Danny a gold medal in the Best Retail Article category at the 2007 Canadian Business Press’ K.R. Wilson Awards.<\/em><\/strong><\/p>\n
\nJim McElgunn, Senior Editor, Profit Magazine; former Managing Editor, Marketing Magazine<\/strong><\/span><\/span><\/em><\/p>\n